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Free Tool

Lead Value Calculator

Find out what a single lead – and a single missed call – is worth to your business. Useful for setting ad budgets and judging marketing.

Calculator

Lead Value Calculator

Profit value of one lead

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Estimates only, based on your inputs. Not a quote.

How It Works

How this estimate works

Lead value = average job value × close rate × gross margin. It tells you the most you can spend to get a lead and still make money.

If one lead is worth $150 in profit, a $60 cost per lead is healthy – and every missed call has a real price.

The See-It-First Offer

See your new website before you pay anything

Most agencies ask for a deposit before you have seen a single design. We do it the other way around. Our designers create a custom homepage design for your business first. If you like it, you get a fixed quote. If you don't, you owe nothing.

  • Free custom homepage mockup – desktop and mobile, designed around your services, customers and city.
  • Quote only after you approve – a fixed price based on a design you have already seen.
  • No obligation, no pressure – a short call to understand your business, then the design. That's it.

How it works

  1. Tell us about your business (2 minutes)
  2. 15–30 minute discovery call
  3. We design your homepage mockup
  4. You approve it, then receive a fixed quote
Get My Free Website Mockup

Designed by our in-house team in Pakistan. US business hours for calls. Business development in Virginia, USA.

FAQ

Frequently Asked Questions

What close rate should I use?
Your actual leads-to-jobs ratio from the last few months.
Should I include repeat business?
For lifetime value, yes – this calculator uses first jobs only.
How does this help with ads?
It sets your maximum sensible cost per lead.

Want to see your new website first?

Tell us about your business. We'll design a free homepage mockup, and you only get a quote if you like it.